InStep Technologies

Anevay Pharma

Overview

Anevay Pharmaceuticals is dedicated to constructing platforms that deliver a wide range of innovative, affordable, and high-quality medicines to meet the needs of patients and diverse industry verticals. 

Key Features

  • Comprehensive Product Portfolio: Anevay Pharmaceuticals offers a wide range of medicines covering various healthcare segments like derma, gynae, Ortho, Ayurvedic, Pediatric and more.
  • Provide PTR and PTS calculator.
  • Nationwide Presence: Anevay Pharmaceuticals has established a strong presence across India, making its foray into the pharmaceutical business nationwide.

Summary

Anevay Pharmaceuticals stands out for its commitment to delivering diverse, innovative, affordable, and quality medicines while maintaining a strong presence in the Indian pharmaceutical market.

Highlights

• Keyword Research
• On-Page Optimization
• Content Strategy
• Technical SEO
• Link Building
• Digital Analysis
• Digital Marketing

Challenges

Despite offering wider range of medicines, Aneway Pharma struggled to generate significant organic traffic to its website. The lack of visibility in search engine results pages (SERPs) hindered the company’s ability to reach its target audience effectively.

Solutions

  • At InStep we conducted comprehensive Keyword research to identify relevant search items which provided insights into the topics and phrases that potential customers were searching for online.
  • We optimized website’s on-page elements, including title tags, meta descriptions, headings, and image alt text, to align with target keywords and improve search engine visibility.
  • A content strategy was developed to create high-quality, SEO-friendly content that addressed the needs and interests of Aneway Pharma’s target audience.
  • Technical aspects of the website, such as site speed, mobile-friendliness, and crawlability, were optimized to enhance user experience and improve search engine rankings.

 

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