InStep Technologies

Novus Immigration


Novus Immigration Services provides legal assistance across all aspects of Canadian immigration, but faced challenges in ranking high on search engine results pages (SERPs) due to intense competition in the immigration law sector.


Novus understands the complexities and challenges of navigating the Canadian immigration system.They offer personalized legal assistance tailored to meet the unique needs of each client. Whether it’s applying for permanent residency, securing a work permit, or resolving immigration-related issues, they are dedicated to providing reliable guidance and support every step of the way.


• Site Optimization
• Performance Enhancement
• Digital Analysis
• Digital Marketing
• Content Creation
• Social Media Engagement
• Email Marketing
• Comprehensive Digital Strategy


Novus Immigrations faced several challenges in its digital marketing efforts. As a newcomer in the industry, the company struggled with limited brand awareness compared to its more established competitors. Identifying and reaching the appropriate audience segment amidst the digital noise proved to be a significant hurdle. Additionally, while driving website traffic was a priority, converting visitors into customers posed another challenge, necessitating effective optimization of the digital marketing funnel. These obstacles underscored the importance of a strategic and comprehensive approach to digital marketing to overcome barriers and achieve desired business outcomes.


Novus Immigration witnessed remarkable progress across various aspects of its digital marketing endeavors. Through consistent and strategic efforts of InStep technologies, Novus experienced a substantial rise in brand visibility and recognition within its target market. Leveraging a diverse array of digital channels, like social media, search engines, and email, proved  proved  great in expanding the company’s audience reach,  Moreover, continuous optimization of the digital marketing funnel resulted in notable improvements in conversion rates, with a growing number of website visitors transitioning into customers or engaging further by subscribing to newsletters and product updates. Furthermore, active engagement on social media platforms and personalized email communication played pivotal roles in fostering stronger relationships with customers, thereby enhancing loyalty and advocacy for the Novus Immigration.