When it comes to PPC advertisements, majority advertisers focus on Facebook ads and Instagram ads, with Promoted Pins, YouTube ads, and LinkedIn ads following closely after. What about Twitter advertisements, though?
In the last 5 years, Twitter ads have undergone a number of important improvements, notably 2 significant design revisions to the self-serve advertising tool. There was also a long list of additional features and promotional goals introduced. It’s true that Twitter has flaws, but in certain situations and places, it’s the best ad platform you’ll discover — albeit eventually, it depends on your goals.
However, Twitter has certain unique ad targeting tools that aren’t available anyplace else. In a sea of donkey ad features, these are the unicorns.
Don’t get me wrong: I adore Facebook, Google, and Bing ads. These advertising platforms all excel at a variety of tasks.
However, there are five ways in which Twitter marketing outperforms other internet advertising channels.
Different types of Twitter ads:
Single Image Ads on Twitter
Twitter video advertisements
Carousel ads on Twitter
Ads on Twitter Moments
Text adverts on Twitter
Ads for Twitter Followers
Amplify advertisements on Twitter
Takeover advertisements on Twitter