Launch your SaaS MVP in 6–8 weeks. Pay after launch.
We're the full-stack team non-technical founders hire when they can't afford to get the build wrong. Thirteen years, 280+ shipped products, and a pricing model built around your runway — not ours.
Verified reviews
Zero funding needed
Across 15+ countries
Last 18 months
If you're a non-technical founder,
you've
heard some version of this.
"$80K and six months for an MVP."
Most agencies quote you enterprise prices for startup work. You burn half your runway before you have a single user.
We fix it with pay-after-launch"Sure, we can build it."
Three months in, the scope doubles, the timeline slips, and you're paying to fix the foundation they got wrong.
We fix it with fixed-scope sprints"You'll own the code."
Technically true. Practically useless — it's undocumented, untested, and no other developer can pick it up.
We fix it with handoff-ready reposWe built InStep's MVP practice to fix all three.
Here's the deal.
Pay after
launch.
We split the investment across three stages. The biggest chunk only leaves your account after your product is live and working.
Upfront — to start
Covers discovery, scoping, and design. If you're unhappy after the scoping sprint, we refund it and part ways. No hard feelings.
At milestones — as we build
Split across 2–3 milestones tied to working features you can see and test. Not status reports. Not Jira tickets.
After launch — when you're live
Paid only once your MVP is live, functional, and signed off. Monthly EMIs over 3–6 months if you need the runway.
"This works because we're confident we'll ship. If we weren't, we couldn't afford to offer it."
A full-stack team — not a
freelancer
pretending to be one.
Built on tools your next CTO won't
rage-quit over.
The same battle-tested stack the rest of your future tech team will already know. No proprietary middleware. No vendor lock-in tricks. Every line transferable.
Stack chosen per project in Week 1 — these are the defaults, not the only options. Drop in your team's existing pieces; we adapt.
What the 6–8 weeks
actually look
like.
Discovery & Scope Lock
Product workshop, user story mapping, tech stack decisions, signed scope doc. This is where most agencies skip corners. We don't.
Design & Architecture
Clickable Figma prototype plus technical architecture diagram. You approve both before a single line of code is written.
Build Sprints
Two-week sprints. You see working software at the end of each. Changes welcome — we expect them, and we price for them up front.
QA, Polish, Deploy
Bug-bash week. Production deploy. Analytics, monitoring, payments — everything live and instrumented.
Handoff & Launch Support
Code walkthrough, documentation, 30 days of post-launch bug fixes included. You're live and supported.
Four MVPs we shipped recently.
AI-first products are easy to promise and hard to ship. Here are four live ones — all launched in the past 18 months, all built by the InStep team you'd work with.
AI clinical scribe + scheduling platform for India's doctors. Converts voice consultations into verified WhatsApp prescriptions in 15 seconds.
Real-time health biomarkers from a 30-second facial scan. Processes 600 billion data points to help insurers reduce risk and optimise premiums.
AI facial skin analysis for the UK market. 50+ skin metrics extracted from a single photo — no filters, no guesswork.
Live fitness community platform for women — expert-led workouts, nutrition plans, and real-time community accountability. iOS + Android shipped.
Ten years of verified
client feedback.
Six verified reviews on Clutch. Thirteen years of client referrals. Here are three you can check yourself.
"Defeated 3 other coders. Safe pair of hands."
"Really safe pair of hands. Easy to use, very skilled, and very experienced. The project they completed defeated 3 other coders. I have no hesitation in recommending them. We are using them for our next project."
3× the original project, re-awarded.
"We have already given a 3X larger project to InStep. Their delivery discipline on the first engagement made it an easy decision to expand scope."
"I just thought of it and I got it."
"I loved working with InStep. I just thought of it and I got it. The team translated rough ideas into working product faster than any other vendor we'd used."
A senior pod. One daily contact.
No
bait-and-switch.
Here's exactly who you'll work with, what they do, and how much of their week they spend on your MVP.
Product Manager
Owns the scope, timeline, and Slack channel. Runs your weekly demo. One person accountable for delivery — not a ticket queue.
Senior Full-Stack Engineers
Two senior engineers picked for your stack. React/Next.js front-end, Node.js or Python back-end. Pair-reviewing on the fifth day.
UI/UX Designer
Ships clickable Figma before any code is written. 50+ SaaS products deep. Stays on for design QA and iteration through Week 4.
QA Engineer
Automated + manual testing every sprint. Catches bugs before your users do. Runs the Week 7 bug-bash across all browsers and devices.
DevOps Engineer
AWS or GCP setup, CI/CD pipeline, monitoring, logging, auto-deploys. Fully documented so any future team can take over without calling us.
Engineering Director
Weekly executive review. Your direct escalation path if anything is off track. Signs off on every architecture decision your pod makes.
One point of contact. One accountable owner. Everything flows through your PM — not a ticketing tool, not a CSM, not a rotating cast of freelancers. If something breaks down, you have a named Engineering Director above them whose job is to make it right.
Be honest — is this right for you?
YesThis works well if you're…
- A non-technical founder who's validated the idea with real users
- Pre-seed, bootstrapped, or early-seed with $25K–$80K to invest
- Looking to launch in weeks, not months
- Willing to be hands-on in weekly reviews
- Planning to raise or hit revenue within 6 months of launch
NoThis probably isn't right if you're…
- Still exploring what to build (we can help, but you need a different service first)
- An enterprise needing compliance-heavy, multi-year builds
- Looking for the absolute cheapest option (we're competitive, not the cheapest)
- Not available for weekly 1-hour reviews
The questions founders
actually ask us.
What if you miss the 8-week deadline?+
Do I really own the code?+
What stack do you build on?+
Do you do AI / LLM features?+
What happens after launch?+
Can I see a contract before I commit?+
What if I'm outside the US / UK / EU?+
Two ways to start.
Both free.
No pitch deck. No hard sell. Pick the one that fits where you are right now.
Book a 20-min scope call
We'll walk through your idea, stress-test the scope, and give you an honest "build / don't build / not yet" call. You leave with a scope doc whether we work together or not.
Get the MVP Scope Audit (PDF)
The exact 12-question framework we use to scope $30K+ SaaS MVPs. Fill it out yourself, or send it back and we'll review it free.
Send me the PDF →
