SYLLABUS TO BE COVERD IN SIX WEEK OF INDUSTRAIL
TRAINING DIGITAL MARKETING
Module 1: Digital Marketing Overview
✓ What is Digital MARKETING
✓ Difference Between Traditional Marketing & Digital Marketing
✓ Importance of Digital Marketing
✓ Scope of Digital Marketing
✓ Imp. Factors (Modules) in Digital Marketing
✓ Who can Learn Digital Marketing Course
Module 2: Advanced Search Engine Optimization (SEO)
✓ Introduction to SEO
✓ On-Page SEO
✓ Off-Page SEO
✓ Google Search Console
✓ Google Analytics Tools
✓ Reporting
✓ Important Activity
Module 3: Social Media Optimization (SMO)
✓ SMO Basics
✓ Twitter Optimization
✓ YouTube Optimization
✓ Facebook Optimization
✓ Instagram Optimization
✓ LinkedIn Optimization
✓ Other Social Sites
Module 4: Google Ads (PPC)
✓ Ads Fundamental
✓ Search Campaign
✓ Ad Groups & Keywords
✓ Optimization of Campaign
✓ Ad copy Format & Guidelines
✓ Ad Extension
✓ Other Ads Team
✓ Tracking Conversion
✓ Video & Shopping Campaign
✓ Ads Important Tools
✓ Ads Certificate
✓ Campaign Reporting
Module 5: Social Media Marketing (SMM)
✓ SMM Basics
✓ Facebook Marketing
✓ Twitter Marketing
Module 6: Leads & Traffic Generation
✓ What is Lead
✓ How to Get Relevant Leads
✓ Importance of Lead Generation
✓ How to increase Leads Online
✓ Role of Landing Page
✓ Role of Thank you Page
✓ Converting Visitors into Leads
✓ Converting Leads into Sales
✓ What is Traffic
✓ Type of Traffic
✓ How to Annalise & Track Traffic
Module 7: E-mail Marketing
✓ Introduction to E-mail Marketing
Email as Conversation
Creating the HTML Email
Type of Email Marketing
Landing Pages Optimization
How to Create Mailing List
How to Observe Spam words
Top Email Marketing Software & Online Tools
What is Auto Responds
How to set up Auto Responds
How to Land in the inbox instead of Spam Folder
Improve ROI via A/B Testing
Metrics & Measurements
Module 8: Video Marketing
✓ What is Video Advertising
✓ Importance of Video Marketing
✓ Create Channel & Profile
✓ Create First Video Campaign
✓ Benefits of Video Marketing
✓ Uploading Video on Video Marketing
✓ Using YouTube for Business
✓ Video Marketing Strategy
✓ Create Video Ad Group
✓ Understanding Bid Strategy & Targeting Option
✓ Video Marketing Report
Module 9: Blogging
✓ What is Blogging
✓ Benefits of Blogging
✓ How to Create First Blog
✓ How to create New Post
✓ How to Create New Pages
✓ Earn Money From Blogging
✓ How to Customize & manage settings
✓ How to Promote Blog Website
Module 10: Content Marketing
✓ What is Content Marketing
✓ Benefits of Content Marketing
✓ Content Marketing Strategy
✓ Why Business Need a Content Marketing Strategy
✓ Content Marketing Responsibilities
✓ Creation of Content
✓ Optimize that content for SEO
✓ Manage Social Media
✓ Create Unique & Share-able Content
✓ Tutorial & Events Based Content
✓ Content Spinning
✓ Grammar Checker Tool
✓ Duplicate Content Checker Tools
✓ Blog, Article & Content in Image Submission
✓ Keywords Based Content
Module 11: Google Search Console
✓ Introduction to Google Search Console
✓ Importance of Google Search Console
✓ Account Setup
✓ Adding Websites to Google Search Console
✓ Tracking the performance of the website in Google Search Console
✓ Checking Crawling Status, Crawling Errors, & Indexing Status
✓ How to add Sitemap in Google Search Console
✓ How to check and add robots
✓ How to remove 404 error in Google Search Console
✓ What is Google Automatic Penalties
✓ Using Google Link Disavow Tool
✓ WWW & Non-WWW Website Versions
✓ Language & Country Targeting through Google Search Console
✓ New Advance Activities in Google Search Console
✓ Internal Link & Back Links Analysis through Google Search Console
Module 12: Google Analytics Tool
✓ Understanding Google Analytics
✓ How Google Analytics Works
✓ Google Analytics Account Structure
✓ Google Analytics Insights
✓ Setup a Google Analytics account for Website or Apps
✓ Guideline of Google Analytics Account
✓ How to add Analytic code in Website
✓ What is Cookie Tracking
✓ Types of Cookie Tracking used by Google Analytics
✓ Tracking of Visitors in Google Analytics
✓ Tracking Traffic
✓ Understanding Goals & Conversions
✓ Types of Goals
✓ Difference Between Bounce Rate & Exit Rate
✓ Technique Reduce Bounce Rate
✓ Understanding Real-Time Visitors
✓ Setup of Funnels in Google Analytics
✓ Importance of Funnels
✓ How to integrate Ads & Analytics Account
✓ Benefits of Integrating Ads & Analytics Account
✓ Observing Paid Marketing Campaign in Google Analytics
✓ What is Ling Tagging, Filters & Segments
✓ Creating A Customize Reports
Module 13: Social Media Strategy
✓ Social Media Challenges
✓ Strategy Building Guide
✓ Establishing & Benefiting
✓ Creation of a Campaign Message
✓ Planning Before Posting
✓ Social Media Calendar
✓ Trending Topics
✓ Give to Get
Module 14: Interview Preparation
✓ How to create a perfect Resume
✓ Question & Answer Session
✓ Important questions list
✓ Mock test preparation
Module 15: Free Digital Marketing Tools & Website
✓ WordPress Plugin
✓ WordPress Theme
✓ SEO Tools
✓ Email List
✓ Landing Page Builder Tools
✓ Digital Marketing E-Books
✓ Reporting
✓ Important Activity
Module 3: Social Media Optimization (SMO)
✓ SMO Basics
✓ Twitter Optimization
✓ YouTube Optimization
✓ Facebook Optimization
✓ Instagram Optimization
✓ LinkedIn Optimization
✓ Other Social Site